"Become Someone Else" campaign by the Lithuanian Agency called Love for Mint Vinetu.
"When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas."
Hsiao Ron Chengis a 1986-born Taiwanese illustrator. She started to work as a freelance illustrator in 2012 and soon get international attention. Since then she has shown her work in exhibitions from Europe to the USA. Her work has appeared in many publications such as Hi-Fructose New Contemporary Art Magazine, Juxtapoz New Contemporary Book, Joia Magazine and many more.
In the same year, Hsiao-Ron got nominee for Young Illustrator Award 2012.